I developed a brand identity for a metropolitan restaurant, with a strong focus on creating a minimalist design that resonates with a millennial audience. The designs emphasize the use of contrast, shape, color, and hierarchy to create visual appeal and clarity. By leveraging bold yet clean visuals, I created a design that maintained legibility in dynamic urban environments like subway stations. I created a color palette that would not only evoke energy and sophistication but align with millennial preferences for modern, stylish branding.
